Digital
PR
Digital PR is the modern evolution of traditional public relations, securing coverage, backlinks and brand mentions in the online publications your customers, and search engines, trust.
It’s for ambitious businesses looking to build authority, drive qualified traffic and strengthen their search potential across AEO/GEO and SEO through genuine media relationships. Our Digital PR team combines newsroom-trained storytelling with data-led targeting to win coverage in the titles that matter most to your audience, and to Google.
Turn your story into coverage that builds AUTHORITY
STORY & ANGLE DEVELOPMENT
Newsworthy story ideas
We mine your business for genuinely newsworthy angles, data and hooks, then stress-test every idea against what journalists actually want to publish.
REPORTING & INSIGHT
Coverage you can measure
We track each placement’s reach, sentiment and impact, and translate it into clear reporting tied to your wider marketing and business goals.
MEDIA OUTREACH
Targeted journalist relationships
We pitch your stories directly to the right journalists and editors, using real relationships built over years, not mass-blast press releases.
LINK-BUILDING & SEO
Coverage that boosts rankings
Every placement is targeted for its search value as well as its reach, securing quality backlinks that strengthen your domain authority and organic visibility.
ASK OUR DIGITAL PR TEAM
Traditional PR often centres on brand reputation, print features and offline relationships, with success measured in tone and prominence.
Digital PR shares that same media relations expertise but is built to also earn measurable digital value such as backlinks, online mentions and coverage in titles that Google trusts.
For a modern business, this dual benefit matters because good Digital PR coverage doesn’t just build your reputation, it directly strengthens your website’s search visibility and organic traffic. In short, it’s PR that pulls its weight for both your brand and your marketing performance.
Digital PR drives branded search, referral traffic and the kind of online mentions that reinforce topical relevance to search engines. The result is a slow, compounding improvement in organic rankings that’s far more durable than short-term SEO tactics.
We track a mix of hard and soft metrics: number and quality of placements, domain authority of the sites securing your links, referral traffic, keyword ranking movement and share of voice against competitors. We also monitor sentiment and message pull-through, to check the coverage says what you want it to say.
Success looks different for every client, so we agree clear KPIs upfront, whether that’s ranking improvements for target keywords, growth in branded search, or a lift in qualified leads from referral traffic. You’ll receive regular reporting that ties coverage directly back to those goals.
Media coverage itself can land within the first few weeks of a campaign, particularly for timely, reactive or data-led stories. SEO impact takes longer to show, typically 3 to 6 months, as search engines index new links and reassess your site’s authority.
Digital PR is a compounding strategy rather than a quick fix, so the biggest gains tend to build steadily over a sustained campaign. We’ll always be upfront about realistic timelines from the outset, based on your industry and starting position.
Journalists respond to genuine news value: original data and research, expert commentary on trending topics, strong human stories, and timely reactive angles tied to the news agenda.
The strongest campaigns usually combine a data hook with a compelling narrative, giving journalists both the credibility and the story they need to publish. We also look for visual assets, case studies and surveys that add texture and make coverage easy to write.
Ultimately, the best-performing content answers a question your target audience, and journalists’ readers, are already asking.
We start by mapping where your customers get their news and information, from national titles and trade press to niche online publications with engaged, relevant audiences.
Each target is assessed against domain authority, relevance to your sector and audience overlap with your ideal customer, not just size or prestige.
We also build relationships with journalists who cover your specific niche, so pitches land with people already primed to be interested. This targeted approach means every placement works harder for both brand fit and SEO value.
Digital PR is most powerful as part of a joined-up strategy, not a channel working in isolation. The links and authority it builds feed directly into SEO performance, while the stories and assets it creates can be repurposed across content marketing and social.
It can also support paid media, giving campaigns credible third-party validation and fresh creative angles drawn from real coverage. When planned together, Digital PR, SEO, content and paid media compound each other’s results far more effectively than any channel run alone.
“Think Bambu has truly helped advance us along the road to digital experience transformation for the Adviser site.”
Jane Somerville
Product owner
“Working with Think Bambu has been a really positive experience. They’re responsive, transparent and a valuable partner.”
Max Chera
Managing Partner
“Think Bambu has delivered beyond our expectations. They honestly feel like an extension of our own team!”
Jess Wanjohi
Head of Marketing
“Think Bambu are a fantastic team to work with. We’ve seen more traffic, better visibility and the process has been easy.”
Jack Rillie
CEO
“Think Bambu just get on with it. Working together is smooth & straightforward – just great work done to a high standard.”
Elaine Burns
General Manager
“Think Bambu gave clear, jargon-free advice on SEO & UX that we could actually use. Easy to work with & straight to the point.”
Aisling Johnston
Head of Marketing
“Think Bambu are professional, flexible, fun to work with and produce work that reflects who we are as a company.”
Jeff Lockhart
Director
OUR COMMITMENT TO YOU - SHAPES EVERYTHING WE DO
We’re all about making sure you feel heard, valued, and supported every step of the way—because great service should feel personal, easy, and hassle-free.
Set the right goals, together
We work with you to define clear testing goals that align with your business ambition. We’ll ensure that actions stay data-led and focused on growth; we are not interested in chasing trends.
Know your audience
We take time to understand your web visitors, what they care about, and how they like to engage. The better we know your target audience, the more meaningful and effective the testing will be. Helping you drive growth and a stronger experience for your customers.
Spend smart, act at the right time
We ensure the testing efforts go to the right places, focusing on driving growth through more effective experiences. We respect your budget and will guide you on what actions will have the greatest impact.
Create, test, tweak, repeat
From product planning pages to value-driven resources, we bring your ideas to life, test different versions, track how they perform, and adjust as needed. Our key to success is a user-centred design process that is always learning and improving along the way.
Let ideas grow and innovate
Our Pandas give the experiments the space to grow, evolve, and spark something new. We foster a culture of empathy, innovation and creativity, opening the door to exciting possibilities and long-term success.
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